Sister Sister

I could probably stretch my LA trip out into about 5 posts but I figured I would recap you with the cliff notes version... or at least try

As I mentioned in my last post, the purpose of my trip was to attend BCBG and BCBGeneration Brand Summit meetings to discuss 2014 planning and also reiterate the different brand DNA's. Thursday we flew out and quickly went to Pour Vous - this awesome bar in downtown LA which turned out to be the perfect venue for the Generation Summit. Joyce Azria, creative director of BCBGeneration, chose the location because she wanted us to be in a setting where she thought the #GenGirl (her target customer) would hang out on a typical night in LA. This really beat the routine Thursday "work vibe." Joyce's energy and passion for the brand is truly uplifting and it was a great way to kick off the trip.

 Here is a preview of the Sp 14 line for Generation

Friday we woke up and went to the BCBG Corporate office to attend the BCBG Max Azria Summit. With 2014 being the 25th anniversary of the brand, it was amazing to hear more of the history and get a better understanding of it's incredible growth over time.

 

Here is a Preview of some BCBG looks for Spring 2014

After the summit, I went back to meet my sister and we decided to cross something off our bucket list and hike Runyon Canyon. The weather was amazing and although it was a lot steeper than we expected, the views and sister-time made it totally worth it. Tip for future hikers: Don't try to hike after Bloody Mary's.

 

Following the hike we did some retailing. One of the fun parts of my job is getting into as many stores as possible to shop the competition and offer my clients the best feedback, advice, and opportunities to improve their business.

 It was amazing getting into a Generation store and seeing the all of the product we work on merchandised in the store. This Cold Weather Gifting table looks flawless!

Had a BCBG Moment!

Friday night we went to dinner at Riva Bella on Sunset Blvd. The food was amazing!
Saturday we woke up and continued retailing and then headed to Santa Monica to go to the Pier. I looked homeless but Natalie looked absolutely adorable! 

 

Her panama hat is Collection18 - the company I work for :) , sweater is BCBG, bag is Rebecca Minkoff, Jeans are BLANK, sandals are Dolce Vita, and her necklace is from South Moon Under
 

 So much for the cliff notes version :) At least I managed it in one post.